{"id":5285,"date":"2022-01-13T18:32:57","date_gmt":"2022-01-13T17:32:57","guid":{"rendered":"https:\/\/instytutpolski.pl\/newyork\/?p=5285"},"modified":"2022-09-23T07:36:16","modified_gmt":"2022-09-23T05:36:16","slug":"launch-of-the-2021-new-books-from-poland-campaign","status":"publish","type":"post","link":"https:\/\/instytutpolski.pl\/newyork\/2022\/01\/13\/launch-of-the-2021-new-books-from-poland-campaign\/","title":{"rendered":"Launch of the 2021 \u2018New Books from Poland\u2019 Campaign"},"content":{"rendered":"\n

12.20.2021<\/p>\n\n\n\n

The 2021 edition of the \u2018New Books from Poland\u2019 campaign has just been launched. The programme is aimed at popularising new Polish literature among foreign publishers, translators, and, of course, readers. It provides publishers and translators with access to an English-language catalogue<\/a><\/strong> that constitutes an overview of the most interesting, and as yet untranslated, titles recently published in Poland. Likewise, readers will find some recommendations of new books that have already appeared in their languages, such as this year\u2019s featured titles by El\u017cbieta Cherezi\u0144ska<\/a><\/strong>, Jakub Ma\u0142ecki<\/a><\/strong>, Wies\u0142aw My\u015bliwski<\/a><\/strong>, and Andrzej Sapkowski<\/a><\/strong> \u2014 newly published in the US, Germany, France and Israel.<\/p>\n\n\n\n

\nhttps:\/\/youtube.com\/watch?v=u1qi-YmBmac\n<\/div><\/figure>\n\n\n\n

As Dariusz Jaworski, Director of the Book Institute, puts it: \u2018This is the second year in a row that many international book fairs and literary festivals have been cancelled or limited to alternative forms. \u2018New Books from Poland\u2019 is our attempt at drawing the attention of readers around the world to the excellent work produced by Polish authors, and boosting the confidence of publishers in markets beyond Poland in the high sales potential of our literature.\u2019<\/p>\n\n\n\n

The current edition of the \u2018New Books from Poland\u2019 campaign focusses on four titles, translations of which have appeared abroad in recent months. These are El\u017cbieta Cherezi\u0144ska\u2019s novel Harda [The Widow Queen]<\/a><\/strong> translated into English, Jakub Ma\u0142ecki\u2019s Rdza [Rust]<\/a><\/strong>, recently published in German, Wies\u0142aw My\u015bliwski\u2019s Widnokr\u0105g [The Horizon]<\/a><\/strong>, published in French, and Andrzej Sapkowski\u2019s Ostatnie \u017cyczenie [The Last Wish]<\/a><\/strong>, the first title in The Witcher Saga, which can now be enjoyed by Hebrew-language readers.<\/p>\n\n\n

\n
\"Books<\/figure><\/div>\n\n\n

Those interested in the aforementioned titles can find more information about them in a series of four spots posted on YouTube. Each of these short but intensely engaging films introduces the viewer to the featured narrative, outlining its themes. Each spot is recorded in the language of the given translation. Additionally, abridged advertising formats of fifteen seconds each, and a fifty-seven-second version of a spot presenting all the titles together<\/strong><\/a>, have also been prepared. The promotional campaign in the four languages of English, French, German, and Hebrew is directed not only at the four key markets mentioned above, but it is also underway in Austria, Belgium, Canada, Switzerland and the UK. The campaign has the potential of reaching an audience of 30 million.<\/p>\n\n\n\n

The strategic objective of the \u2018New Books from Poland\u2019 campaign is the promotion of Poland as a cultural area offering attractive, inspiring, diverse, and unique literature of high artistic value and universal appeal, to global audiences.<\/p>\n\n\n\n

The Fabryka Komunikacji Spo\u0142ecznej agency has been entrusted with the creation and implementation of the promotional activities associated with the campaign. Filip Cichecki, the firm\u2019s director, was invited to collaborate on the production of the spots. The result was a series of informational adverts combining the substance of the titles with a unique sensitivity and attention to detail. You might say that he created four worlds out of four thrilling narratives; worlds that potential readers are invited to explore, by engaging with some new books from Poland.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

The Book Institute campaign is financed by a designated subsidy from the Ministry of Culture and National Heritage of the Republic of Poland.<\/p>\n","protected":false},"excerpt":{"rendered":"

12.20.2021 The 2021 edition of the \u2018New Books from Poland\u2019 campaign has just been launched. The programme is aimed at popularising new Polish literature among foreign publishers, translators, and, of course, readers. 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Likewise, readers will find some recommendations of new books that have already appeared in their languages, such as this year\u2019s featured titles by\u00a0El\u017cbieta Cherezi\u0144ska,\u00a0Jakub Ma\u0142ecki,\u00a0Wies\u0142aw My\u015bliwski, and\u00a0Andrzej Sapkowski\u00a0\u2014 newly published in the US, Germany, France and Israel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/instytutpolski.pl\/newyork\/2022\/01\/13\/launch-of-the-2021-new-books-from-poland-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launch of the 2021 \u2018New Books from Poland\u2019 Campaign - Instytut Polski w Nowym Jorku\" \/>\n<meta property=\"og:description\" content=\"The 2021 edition of the \u2018New Books from Poland\u2019 campaign has just been launched. 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The programme is aimed at popularising new Polish literature among foreign publishers, translators, and, of course, readers. It provides publishers and translators with access to an English-language catalogue that constitutes an overview of the most interesting, and as yet untranslated, titles recently published in Poland. 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These are El\u017cbieta Cherezi\u0144ska\u2019s novel Harda [The Widow Queen] translated into English, Jakub Ma\u0142ecki\u2019s Rdza [Rust], recently published in German, Wies\u0142aw My\u015bliwski\u2019s Widnokr\u0105g [The Horizon], published in French, and Andrzej Sapkowski\u2019s Ostatnie \u017cyczenie [The Last Wish], the first title in The Witcher Saga, which can now be enjoyed by Hebrew-language readers.\nThose interested in the aforementioned titles can find more information about them in a series of four spots posted on YouTube. Each of these short but intensely engaging films introduces the viewer to the featured narrative, outlining its themes. Each spot is recorded in the language of the given translation. Additionally, abridged advertising formats of fifteen seconds each, and a fifty-seven-second version of a spot presenting all the titles together, have also been prepared. The promotional campaign in the four languages of English, French, German, and Hebrew is directed not only at the four key markets mentioned above, but it is also underway in Austria, Belgium, Canada, Switzerland and the UK. The campaign has the potential of reaching an audience of 30 million.\nThe strategic objective of the \u2018New Books from Poland\u2019 campaign is the promotion of Poland as a cultural area offering attractive, inspiring, diverse, and unique literature of high artistic value and universal appeal, to global audiences.\nThe Fabryka Komunikacji Spo\u0142ecznej agency has been entrusted with the creation and implementation of the promotional activities associated with the campaign. Filip Cichecki, the firm\u2019s director, was invited to collaborate on the production of the spots. The result was a series of informational adverts combining the substance of the titles with a unique sensitivity and attention to detail. You might say that he created four worlds out of four thrilling narratives; worlds that potential readers are invited to explore, by engaging with some new books from Poland.\nThe Book Institute campaign is financed by a designated subsidy from the Ministry of Culture and National Heritage of the Republic of Poland.","breadcrumb":{"@id":"https:\/\/instytutpolski.pl\/newyork\/2022\/01\/13\/launch-of-the-2021-new-books-from-poland-campaign\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/instytutpolski.pl\/newyork\/2022\/01\/13\/launch-of-the-2021-new-books-from-poland-campaign\/"]}],"@context":"https:\/\/schema.org","startDate":"2021-12-20","endDate":"2021-12-20","eventStatus":"EventScheduled","eventAttendanceMode":"OfflineEventAttendanceMode","location":{"@type":"place","name":"","address":"","geo":{"@type":"GeoCoordinates","latitude":"","longitude":""}}},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/instytutpolski.pl\/newyork\/2022\/01\/13\/launch-of-the-2021-new-books-from-poland-campaign\/#primaryimage","url":"https:\/\/instytutpolski.pl\/newyork\/wp-content\/uploads\/sites\/15\/2022\/01\/Screen-Shot-2022-01-13-at-12.32.06-PM.png","contentUrl":"https:\/\/instytutpolski.pl\/newyork\/wp-content\/uploads\/sites\/15\/2022\/01\/Screen-Shot-2022-01-13-at-12.32.06-PM.png","width":430,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/instytutpolski.pl\/newyork\/2022\/01\/13\/launch-of-the-2021-new-books-from-poland-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/instytutpolski.pl\/newyork\/"},{"@type":"ListItem","position":2,"name":"Launch of the 2021 \u2018New Books from Poland\u2019 Campaign"}]},{"@type":"WebSite","@id":"https:\/\/instytutpolski.pl\/newyork\/#website","url":"https:\/\/instytutpolski.pl\/newyork\/","name":"Instytut Polski w Nowym Jorku","description":"Instytuty Polskie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/instytutpolski.pl\/newyork\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/instytutpolski.pl\/newyork\/#\/schema\/person\/04d40cd80c1729a7f440613bee4073b6","name":"klaudia","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/instytutpolski.pl\/newyork\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/649cd2d4f6b3f48c5bf42d51f7e665fb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/649cd2d4f6b3f48c5bf42d51f7e665fb?s=96&d=mm&r=g","caption":"klaudia"},"sameAs":["http:\/\/lukasz.sienkiewicz@msz.gov.pl"],"url":"https:\/\/instytutpolski.pl\/newyork\/author\/stypulkowskaa\/"}]}},"_links":{"self":[{"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/posts\/5285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/comments?post=5285"}],"version-history":[{"count":4,"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/posts\/5285\/revisions"}],"predecessor-version":[{"id":6456,"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/posts\/5285\/revisions\/6456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/media\/5287"}],"wp:attachment":[{"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/media?parent=5285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/categories?post=5285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instytutpolski.pl\/newyork\/wp-json\/wp\/v2\/tags?post=5285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}