{"id":9484,"date":"2026-08-21T11:16:02","date_gmt":"2026-08-21T09:16:02","guid":{"rendered":"https:\/\/instytutpolski.pl\/vilnius\/?p=9484"},"modified":"2026-08-21T11:16:04","modified_gmt":"2026-08-21T09:16:04","slug":"poland-more-than-you-expected","status":"publish","type":"post","link":"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/","title":{"rendered":"\u201ePOLAND. More than you expected\u201c"},"content":{"rendered":"\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Lenkija pasauliui parodys nauj\u0105 savo veid\u0105. Pradedama \u012fvaizd\u017eio kampanija<\/strong><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Lenkijos turizmo organizacija pradeda tarptautin\u0119 kampanij\u0105 <a href=\"https:\/\/www.pot.gov.pl\/en\/news\/five-markets-global-ambassadors-and-a-new-story-about-poland-poland-more-than-you-expected-campaign-launches\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201ePOLAND. More than you expected\u201c<\/a>. Lenkija joje pristatoma kaip moderni, saugi ir \u012fvairi \u0161alis. Kampanija vyks Vokietijoje, Ispanijoje, Italijoje, Jungtin\u0117je Karalyst\u0117je, Jungtin\u0117se Amerikos Valstijose ir kitur. Joje dalyvaus garsenyb\u0117s, tarp kuri\u0173 Robert Lewandowski ir Jesse Eisenberg.<\/strong><\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/775129680_27783008774684023_4514153172067644195_n-1024x683.jpg\" alt=\"\" class=\"wp-image-9486\" srcset=\"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/775129680_27783008774684023_4514153172067644195_n-1024x683.jpg 1024w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/775129680_27783008774684023_4514153172067644195_n-300x200.jpg 300w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/775129680_27783008774684023_4514153172067644195_n-768x512.jpg 768w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/775129680_27783008774684023_4514153172067644195_n-1536x1024.jpg 1536w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/775129680_27783008774684023_4514153172067644195_n.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lenkijos turizmo organizacija pradeda tarptautin\u0119 \u0161alies \u012fvaizd\u017eio kampanij\u0105 \u201ePOLAND. More than you expected\u201c. Jos tikslas \u2013 parodyti Lenkij\u0105 kaip patraukli\u0105, moderni\u0105 ir saugi\u0105 \u0161al\u012f, si\u016blan\u010di\u0105 \u012fvairius laiko leidimo b\u016bdus. Kampanijos \u0161\u016bkis \u201ePOLAND. More than you expected\u201c, t. y. \u201eLENKIJA. Daugiau, nei tikiesi\u201c \u2013 susijusi su Lenkijoje besilankan\u010di\u0173 turist\u0173 tyrim\u0173 rezultatais.<\/p>\n\n\n\n<p>Kaip rodo tyrimai, Lenkijoje apsilankiusi\u0173 \u017emoni\u0173 nuomon\u0117 apie j\u0105 daug geresn\u0117, nei iki tol buv\u0119 j\u0173 l\u016bkes\u010diai. B\u016btent \u0161is teigiamas turist\u0173 nustebinimas ir \u012fkv\u0117p\u0117 \u0161i\u0105 kampanij\u0105. Lenkijos turizmo organizacija taip pat nori parodyti \u0161alies kult\u016bros ir istorijos turtingum\u0105 bei modernum\u0105, \u012fvairov\u0119 ir aktyvaus poilsio galimybes.<\/p>\n\n\n\n<p>\u201eParodysime Lenkij\u0105 kaip gra\u017ei\u0105, saugi\u0105 ir turin\u010di\u0105 pasi\u016blyti daug daugiau, nei galima tik\u0117tis, \u0161al\u012f\u201c, \u2013 pabr\u0117\u017eia Lenkijos turizmo organizacijos vadov\u0117 Magdalena Krucz.<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u017dvaig\u017ed\u0117s \u2013 Lenkijos ambasadoriai<\/strong><\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Svarbus kampanijos elementas \u2013 ambasadoriai, kuri\u0173 tarptautinis \u017einomumas ir teigiamos asociacijos padeda reklamuoti Lenkij\u0105 u\u017esienio rinkose. J\u0173 dalyvavimas kampanijoje ple\u010dia sklaidos diapazon\u0105, patrauki\u0105 naujos auditorijos d\u0117mes\u012f ir stiprina Lenkijos kaip k\u016brybing\u0173, atvir\u0173 ir sveting\u0173 \u017emoni\u0173 \u0161alies \u012fvaizd\u012f. Kampanijos ambasadoriais tapo glaud\u017eiai su Lenkija siejami kult\u016bros, vie\u0161ojo gyvenimo ir sporto atstovai, pvz., <strong>pasaulin\u0117 futbolo ikona Robert Lewandowski<\/strong>.<\/p>\n\n\n\n<p>Atrasti Lenkij\u0105 taip pat kvie\u010dia \u201eOskarams\u201c nominuotas lenk\u0173 kilm\u0117s <strong>Holivudo aktorius, re\u017eisierius ir scenaristas Jesse Eisenberg<\/strong>, kuris savo k\u016bryboje m\u016bs\u0173 \u0161al\u012f rodo i\u0161skirtiniu, individualiu b\u016bdu. <\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/776203656_29153448890910687_818086662305878478_n-1024x683.jpg\" alt=\"\" class=\"wp-image-9487\" srcset=\"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/776203656_29153448890910687_818086662305878478_n-1024x683.jpg 1024w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/776203656_29153448890910687_818086662305878478_n-300x200.jpg 300w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/776203656_29153448890910687_818086662305878478_n-768x512.jpg 768w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/776203656_29153448890910687_818086662305878478_n-1536x1024.jpg 1536w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/776203656_29153448890910687_818086662305878478_n.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lenkijos pristatymui simbolin\u0117s reik\u0161m\u0117s teikia <strong>Lech Wa\u0142\u0119sa<\/strong>, kurio pavard\u0117 i\u0161lieka vienu \u017einomiausiu pasaulyje kovos u\u017e laisv\u0119 ir demokratij\u0105 \u017eenklu. <\/p>\n\n\n\n<p>Lenkijos populiariajai kult\u016brai atstovauja <strong>Maryla Rodowicz<\/strong>, jau kelis de\u0161imtme\u010dius i\u0161liekanti jos ikona, \u012fsitvirtinusi kolektyvin\u0117je s\u0105mon\u0117je ir keli\u0173 kart\u0173 siejama su lenki\u0161ka muzika. <\/p>\n\n\n\n<p>Modelis <strong>Anja Rubik<\/strong> stiprina modern\u0173 ir kosmopoli\u0161k\u0105 Lenkijos \u012fvaizd\u012f. Ji viena \u017einomiausi\u0173 lenki\u0173 pasaulyje, o jos aktyvumas globaliuose projektuose ir \u017einiasklaidoje stiprina m\u016bs\u0173 \u0161alies kaip k\u016brybing\u0173 ir pasauliui atvir\u0173 \u017emoni\u0173 \u012fvaizd\u012f. <\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/774720142_1361764018895728_9160278368051839401_n-1024x683.jpg\" alt=\"\" class=\"wp-image-9488\" srcset=\"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/774720142_1361764018895728_9160278368051839401_n-1024x683.jpg 1024w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/774720142_1361764018895728_9160278368051839401_n-300x200.jpg 300w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/774720142_1361764018895728_9160278368051839401_n-768x512.jpg 768w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/774720142_1361764018895728_9160278368051839401_n-1536x1024.jpg 1536w, https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/774720142_1361764018895728_9160278368051839401_n.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Jaunosios kartos po\u017ei\u016br\u012f atstovauja aktorius <strong>Nikodem Rozbicki<\/strong>, vienas atpa\u017e\u012fstamiausi\u0173 \u0161iuolaikinio lenk\u0173 kino veid\u0173, atspindintis modernios, dinami\u0161kos Lenkijos \u012fvaizd\u012f. <\/p>\n\n\n\n<p>Muzikin\u012f kampanijos identitet\u0105 kuria \u017eanr\u0173 sienas lengvai griaunantis kompozitorius ir dirigentas <strong>Jimek, arba Radzimir D\u0119bski<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Modernios formos Lenkija<\/strong><\/p>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kampanija parengta m\u0105stant apie \u0161iuolaikinius turistus, kurie vis da\u017eniau kelioni\u0173 sumanym\u0173 ie\u0161ko socialin\u0117se medijose ir trumpuose vaizdo \u012fra\u0161uose. Projektui buvo sukurti trys 30 sekund\u017ei\u0173 vaizdo klipai ir trumpesn\u0117s j\u0173 versijos, skirtos \u201eTikTok\u201c, \u201e<a href=\"https:\/\/www.youtube.com\/watch?v=moJJWqEt3pQ\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>\u201c, \u201eInstagram\u201c ir \u201eFacebook\u201c ir kitiems tinklams. Dinami\u0161ka med\u017eiagos forma turi patraukti \u017emoni\u0173 d\u0117mes\u012f ir paskatinti juos savaranki\u0161kai atrasti Lenkij\u0105.<\/p>\n\n\n\n<p>Kampanij\u0105 rengti suman\u0117 Lenkijos sporto ir turizmo ministerija.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">Fot. Dominik \u015amia\u0142owski<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenkija pasauliui parodys nauj\u0105 savo veid\u0105. Pradedama \u012fvaizd\u017eio kampanija Lenkijos turizmo organizacija pradeda tarptautin\u0119 kampanij\u0105 \u201ePOLAND. More than you expected\u201c. Lenkija joje pristatoma kaip moderni, saugi ir \u012fvairi \u0161alis. Kampanija vyks Vokietijoje, Ispanijoje, Italijoje, Jungtin\u0117je Karalyst\u0117je, Jungtin\u0117se Amerikos Valstijose ir kitur. Joje dalyvaus garsenyb\u0117s, tarp kuri\u0173 Robert Lewandowski ir Jesse Eisenberg. Lenkijos turizmo organizacija pradeda [&hellip;]<\/p>\n","protected":false},"author":179,"featured_media":9485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[93],"tags":[],"class_list":["post-9484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201ePOLAND. More than you expected\u201c - Instytut Polski w Wilnie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201ePOLAND. More than you expected\u201c - Instytut Polski w Wilnie\" \/>\n<meta property=\"og:description\" content=\"Lenkija pasauliui parodys nauj\u0105 savo veid\u0105. Pradedama \u012fvaizd\u017eio kampanija Lenkijos turizmo organizacija pradeda tarptautin\u0119 kampanij\u0105 \u201ePOLAND. More than you expected\u201c. Lenkija joje pristatoma kaip moderni, saugi ir \u012fvairi \u0161alis. Kampanija vyks Vokietijoje, Ispanijoje, Italijoje, Jungtin\u0117je Karalyst\u0117je, Jungtin\u0117se Amerikos Valstijose ir kitur. 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Pradedama \u012fvaizd\u017eio kampanija\\nLenkijos turizmo organizacija pradeda tarptautin\u0119 kampanij\u0105 \u201ePOLAND. More than you expected\u201c. Lenkija joje pristatoma kaip moderni, saugi ir \u012fvairi \u0161alis. Kampanija vyks Vokietijoje, Ispanijoje, Italijoje, Jungtin\u0117je Karalyst\u0117je, Jungtin\u0117se Amerikos Valstijose ir kitur. Joje dalyvaus garsenyb\u0117s, tarp kuri\u0173 Robert Lewandowski ir Jesse Eisenberg.\\nLenkijos turizmo organizacija pradeda tarptautin\u0119 \u0161alies \u012fvaizd\u017eio kampanij\u0105 \u201ePOLAND. More than you expected\u201c. Jos tikslas \u2013 parodyti Lenkij\u0105 kaip patraukli\u0105, moderni\u0105 ir saugi\u0105 \u0161al\u012f, si\u016blan\u010di\u0105 \u012fvairius laiko leidimo b\u016bdus. Kampanijos \u0161\u016bkis \u201ePOLAND. More than you expected\u201c, t. y. \u201eLENKIJA. Daugiau, nei tikiesi\u201c \u2013 susijusi su Lenkijoje besilankan\u010di\u0173 turist\u0173 tyrim\u0173 rezultatais.\\nKaip rodo tyrimai, Lenkijoje apsilankiusi\u0173 \u017emoni\u0173 nuomon\u0117 apie j\u0105 daug geresn\u0117, nei iki tol buv\u0119 j\u0173 l\u016bkes\u010diai. B\u016btent \u0161is teigiamas turist\u0173 nustebinimas ir \u012fkv\u0117p\u0117 \u0161i\u0105 kampanij\u0105. Lenkijos turizmo organizacija taip pat nori parodyti \u0161alies kult\u016bros ir istorijos turtingum\u0105 bei modernum\u0105, \u012fvairov\u0119 ir aktyvaus poilsio galimybes.\\n\u201eParodysime Lenkij\u0105 kaip gra\u017ei\u0105, saugi\u0105 ir turin\u010di\u0105 pasi\u016blyti daug daugiau, nei galima tik\u0117tis, \u0161al\u012f\u201c, \u2013 pabr\u0117\u017eia Lenkijos turizmo organizacijos vadov\u0117 Magdalena Krucz.\\n\u017dvaig\u017ed\u0117s \u2013 Lenkijos ambasadoriai\\nSvarbus kampanijos elementas \u2013 ambasadoriai, kuri\u0173 tarptautinis \u017einomumas ir teigiamos asociacijos padeda reklamuoti Lenkij\u0105 u\u017esienio rinkose. J\u0173 dalyvavimas kampanijoje ple\u010dia sklaidos diapazon\u0105, patrauki\u0105 naujos auditorijos d\u0117mes\u012f ir stiprina Lenkijos kaip k\u016brybing\u0173, atvir\u0173 ir sveting\u0173 \u017emoni\u0173 \u0161alies \u012fvaizd\u012f. Kampanijos ambasadoriais tapo glaud\u017eiai su Lenkija siejami kult\u016bros, vie\u0161ojo gyvenimo ir sporto atstovai, pvz., pasaulin\u0117 futbolo ikona Robert Lewandowski.\\nAtrasti Lenkij\u0105 taip pat kvie\u010dia \u201eOskarams\u201c nominuotas lenk\u0173 kilm\u0117s Holivudo aktorius, re\u017eisierius ir scenaristas Jesse Eisenberg, kuris savo k\u016bryboje m\u016bs\u0173 \u0161al\u012f rodo i\u0161skirtiniu, individualiu b\u016bdu. \\nLenkijos pristatymui simbolin\u0117s reik\u0161m\u0117s teikia Lech Wa\u0142\u0119sa, kurio pavard\u0117 i\u0161lieka vienu \u017einomiausiu pasaulyje kovos u\u017e laisv\u0119 ir demokratij\u0105 \u017eenklu. \\nLenkijos populiariajai kult\u016brai atstovauja Maryla Rodowicz, jau kelis de\u0161imtme\u010dius i\u0161liekanti jos ikona, \u012fsitvirtinusi kolektyvin\u0117je s\u0105mon\u0117je ir keli\u0173 kart\u0173 siejama su lenki\u0161ka muzika. \\nModelis Anja Rubik stiprina modern\u0173 ir kosmopoli\u0161k\u0105 Lenkijos \u012fvaizd\u012f. Ji viena \u017einomiausi\u0173 lenki\u0173 pasaulyje, o jos aktyvumas globaliuose projektuose ir \u017einiasklaidoje stiprina m\u016bs\u0173 \u0161alies kaip k\u016brybing\u0173 ir pasauliui atvir\u0173 \u017emoni\u0173 \u012fvaizd\u012f. \\nJaunosios kartos po\u017ei\u016br\u012f atstovauja aktorius Nikodem Rozbicki, vienas atpa\u017e\u012fstamiausi\u0173 \u0161iuolaikinio lenk\u0173 kino veid\u0173, atspindintis modernios, dinami\u0161kos Lenkijos \u012fvaizd\u012f. \\nMuzikin\u012f kampanijos identitet\u0105 kuria \u017eanr\u0173 sienas lengvai griaunantis kompozitorius ir dirigentas Jimek, arba Radzimir D\u0119bski.\\nModernios formos Lenkija\\nKampanija parengta m\u0105stant apie \u0161iuolaikinius turistus, kurie vis da\u017eniau kelioni\u0173 sumanym\u0173 ie\u0161ko socialin\u0117se medijose ir trumpuose vaizdo \u012fra\u0161uose. Projektui buvo sukurti trys 30 sekund\u017ei\u0173 vaizdo klipai ir trumpesn\u0117s j\u0173 versijos, skirtos \u201eTikTok\u201c, \u201eYouTube\u201c, \u201eInstagram\u201c ir \u201eFacebook\u201c ir kitiems tinklams. Dinami\u0161ka med\u017eiagos forma turi patraukti \u017emoni\u0173 d\u0117mes\u012f ir paskatinti juos savaranki\u0161kai atrasti Lenkij\u0105.\\nKampanij\u0105 rengti suman\u0117 Lenkijos sporto ir turizmo ministerija.\\nFot. Dominik \u015amia\u0142owski\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/#primaryimage\",\"url\":\"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/778816701_1615641356562664_1421640967607384579_n.jpg\",\"contentUrl\":\"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/778816701_1615641356562664_1421640967607384579_n.jpg\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/instytutpolski.pl\/vilnius\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201ePOLAND. 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Lenkijos turizmo organizacija pradeda [&hellip;]","og_url":"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/","og_site_name":"Instytut Polski w Wilnie","article_published_time":"2026-08-21T09:16:02+00:00","article_modified_time":"2026-08-21T09:16:04+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/778816701_1615641356562664_1421640967607384579_n.jpg","type":"image\/jpeg"}],"author":"strielkunasr","twitter_card":"summary_large_image","twitter_misc":{"Napisane przez":"strielkunasr","Szacowany czas czytania":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"event","@id":"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/","url":"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/","name":"\u201ePOLAND. More than you expected\u201c","isPartOf":{"@id":"https:\/\/instytutpolski.pl\/vilnius\/#website"},"primaryImageOfPage":{"@id":"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/#primaryimage"},"image":["https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/778816701_1615641356562664_1421640967607384579_n.jpg","https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/778816701_1615641356562664_1421640967607384579_n-300x200.jpg","https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/778816701_1615641356562664_1421640967607384579_n-1024x683.jpg","https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/778816701_1615641356562664_1421640967607384579_n.jpg"],"thumbnailUrl":"https:\/\/instytutpolski.pl\/vilnius\/wp-content\/uploads\/sites\/24\/2026\/08\/778816701_1615641356562664_1421640967607384579_n.jpg","datePublished":"2026-08-21T09:16:02+02:00","dateModified":"2026-08-21T09:16:04+02:00","author":{"@id":"https:\/\/instytutpolski.pl\/vilnius\/#\/schema\/person\/0fe71ab8ff05e4d313f18753e7735a3c"},"breadcrumb":{"@id":"https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/instytutpolski.pl\/vilnius\/2026\/08\/21\/poland-more-than-you-expected\/"]}],"@context":"https:\/\/schema.org","startDate":"2026-08-01","endDate":"2026-12-31","eventStatus":"EventScheduled","eventAttendanceMode":"OfflineEventAttendanceMode","location":{"@type":"place","name":"","address":"","geo":{"@type":"GeoCoordinates","latitude":"","longitude":""}},"description":"Lenkija pasauliui parodys nauj\u0105 savo veid\u0105. Pradedama \u012fvaizd\u017eio kampanija\nLenkijos turizmo organizacija pradeda tarptautin\u0119 kampanij\u0105 \u201ePOLAND. More than you expected\u201c. Lenkija joje pristatoma kaip moderni, saugi ir \u012fvairi \u0161alis. Kampanija vyks Vokietijoje, Ispanijoje, Italijoje, Jungtin\u0117je Karalyst\u0117je, Jungtin\u0117se Amerikos Valstijose ir kitur. Joje dalyvaus garsenyb\u0117s, tarp kuri\u0173 Robert Lewandowski ir Jesse Eisenberg.\nLenkijos turizmo organizacija pradeda tarptautin\u0119 \u0161alies \u012fvaizd\u017eio kampanij\u0105 \u201ePOLAND. More than you expected\u201c. Jos tikslas \u2013 parodyti Lenkij\u0105 kaip patraukli\u0105, moderni\u0105 ir saugi\u0105 \u0161al\u012f, si\u016blan\u010di\u0105 \u012fvairius laiko leidimo b\u016bdus. Kampanijos \u0161\u016bkis \u201ePOLAND. More than you expected\u201c, t. y. \u201eLENKIJA. Daugiau, nei tikiesi\u201c \u2013 susijusi su Lenkijoje besilankan\u010di\u0173 turist\u0173 tyrim\u0173 rezultatais.\nKaip rodo tyrimai, Lenkijoje apsilankiusi\u0173 \u017emoni\u0173 nuomon\u0117 apie j\u0105 daug geresn\u0117, nei iki tol buv\u0119 j\u0173 l\u016bkes\u010diai. B\u016btent \u0161is teigiamas turist\u0173 nustebinimas ir \u012fkv\u0117p\u0117 \u0161i\u0105 kampanij\u0105. Lenkijos turizmo organizacija taip pat nori parodyti \u0161alies kult\u016bros ir istorijos turtingum\u0105 bei modernum\u0105, \u012fvairov\u0119 ir aktyvaus poilsio galimybes.\n\u201eParodysime Lenkij\u0105 kaip gra\u017ei\u0105, saugi\u0105 ir turin\u010di\u0105 pasi\u016blyti daug daugiau, nei galima tik\u0117tis, \u0161al\u012f\u201c, \u2013 pabr\u0117\u017eia Lenkijos turizmo organizacijos vadov\u0117 Magdalena Krucz.\n\u017dvaig\u017ed\u0117s \u2013 Lenkijos ambasadoriai\nSvarbus kampanijos elementas \u2013 ambasadoriai, kuri\u0173 tarptautinis \u017einomumas ir teigiamos asociacijos padeda reklamuoti Lenkij\u0105 u\u017esienio rinkose. J\u0173 dalyvavimas kampanijoje ple\u010dia sklaidos diapazon\u0105, patrauki\u0105 naujos auditorijos d\u0117mes\u012f ir stiprina Lenkijos kaip k\u016brybing\u0173, atvir\u0173 ir sveting\u0173 \u017emoni\u0173 \u0161alies \u012fvaizd\u012f. Kampanijos ambasadoriais tapo glaud\u017eiai su Lenkija siejami kult\u016bros, vie\u0161ojo gyvenimo ir sporto atstovai, pvz., pasaulin\u0117 futbolo ikona Robert Lewandowski.\nAtrasti Lenkij\u0105 taip pat kvie\u010dia \u201eOskarams\u201c nominuotas lenk\u0173 kilm\u0117s Holivudo aktorius, re\u017eisierius ir scenaristas Jesse Eisenberg, kuris savo k\u016bryboje m\u016bs\u0173 \u0161al\u012f rodo i\u0161skirtiniu, individualiu b\u016bdu. \nLenkijos pristatymui simbolin\u0117s reik\u0161m\u0117s teikia Lech Wa\u0142\u0119sa, kurio pavard\u0117 i\u0161lieka vienu \u017einomiausiu pasaulyje kovos u\u017e laisv\u0119 ir demokratij\u0105 \u017eenklu. \nLenkijos populiariajai kult\u016brai atstovauja Maryla Rodowicz, jau kelis de\u0161imtme\u010dius i\u0161liekanti jos ikona, \u012fsitvirtinusi kolektyvin\u0117je s\u0105mon\u0117je ir keli\u0173 kart\u0173 siejama su lenki\u0161ka muzika. \nModelis Anja Rubik stiprina modern\u0173 ir kosmopoli\u0161k\u0105 Lenkijos \u012fvaizd\u012f. Ji viena \u017einomiausi\u0173 lenki\u0173 pasaulyje, o jos aktyvumas globaliuose projektuose ir \u017einiasklaidoje stiprina m\u016bs\u0173 \u0161alies kaip k\u016brybing\u0173 ir pasauliui atvir\u0173 \u017emoni\u0173 \u012fvaizd\u012f. \nJaunosios kartos po\u017ei\u016br\u012f atstovauja aktorius Nikodem Rozbicki, vienas atpa\u017e\u012fstamiausi\u0173 \u0161iuolaikinio lenk\u0173 kino veid\u0173, atspindintis modernios, dinami\u0161kos Lenkijos \u012fvaizd\u012f. \nMuzikin\u012f kampanijos identitet\u0105 kuria \u017eanr\u0173 sienas lengvai griaunantis kompozitorius ir dirigentas Jimek, arba Radzimir D\u0119bski.\nModernios formos Lenkija\nKampanija parengta m\u0105stant apie \u0161iuolaikinius turistus, kurie vis da\u017eniau kelioni\u0173 sumanym\u0173 ie\u0161ko socialin\u0117se medijose ir trumpuose vaizdo \u012fra\u0161uose. Projektui buvo sukurti trys 30 sekund\u017ei\u0173 vaizdo klipai ir trumpesn\u0117s j\u0173 versijos, skirtos \u201eTikTok\u201c, \u201eYouTube\u201c, \u201eInstagram\u201c ir \u201eFacebook\u201c ir kitiems tinklams. Dinami\u0161ka med\u017eiagos forma turi patraukti \u017emoni\u0173 d\u0117mes\u012f ir paskatinti juos savaranki\u0161kai atrasti Lenkij\u0105.\nKampanij\u0105 rengti suman\u0117 Lenkijos sporto ir turizmo ministerija.\nFot. 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