Wednesday, April 8, 2026
Time Square
New York, NY 10036
Justyna Jędrysek, in collaboration with the international design organization Poster for, will present an exhibition of her work on digital billboards in Times Square today. The presentation will run for a continuous 24-hour cycle.
PosterFor is an established institution within the graphic arts community, typically known for organizing themed competitions where winning entries are selected by a jury for public display. In this instance, following a review of Jędrysek’s professional portfolio and career history, the organization has bypassed the standard competition format to facilitate a dedicated individual exhibition.
The project examines the functionality of analog poster design within a digital environment. By displaying works created through traditional, non-digital techniques on high-definition LED screens, the exhibition highlights how manual craftsmanship operates within modern communication infrastructures. The primary objective is to demonstrate the continued technical and communicative relevance of the poster medium in high-traffic, globalized public spaces.
“The poster remains a loud, necessary, and urgent voice,” says Jędrysek. “By placing the intimacy of a hand-drawn gesture into the high-tech environment of Times Square, I am initiating a conversation between craft and technology at the world’s most famous crossroads.”
“I am the Poster.” — J. Jędrysek
This project promotes Polish poster art as a unique and globally recognized phenomenon in visual culture. At its core, the work demonstrates that despite the dominance of digital technology, the poster remains a vital, relevant, and universal tool for communication. Created using traditional analog techniques, these works prove that handcrafted methods maintain their power in a digital age, resonating across modern, global contexts and reaching a diverse audience.
The project’s defining element is the juxtaposition of this analog form with a cutting-edge medium: large-format LED screens. Placing an analog poster within the high-tech environment of Times Square creates a profound dialogue between craftsmanship and technology—between the intimacy of a hand-drawn gesture and the monumentality of digital displays.
Ultimately, the primary purpose of a poster is its message. It remains a loud, necessary, and urgent voice, which is why I have chosen to present it in a place as extraordinary as Times Square, where cultures from across the world converge. This solo exhibition, realized in collaboration with PosterFor, offers a unique opportunity to confront my work with hundreds of thousands of visitors of varying cultural backgrounds, languages, and visual traditions.
Justyna Jędrysek was born 17 th of July in 1991 in Żywiec, Poland. She graduated from Silesian University in Katowice, Art Department in Cieszyn. Her MA projects got the first. Laureate of the Ministry of Science and Higher Education sholarship for her prominent artistic achievements. She is interested in graphic design, posters, book design, illustration and art graphic. She takes part in many individual and collective exhibitions in Poland and abroad. e. g. Hungary, Serbian, Iran, Ukraine, Czech Republic, Luxembourg, Romania, Macedonia, Ecuador, Mexico. Since 2016 she has been on PhD studies on Silesian University, Institute of Art.
This project is presented by the Poster for___and made possible thanks to the support of the Ministry of Culture and National Heritage of the Republic of Poland and Adam Mickiewicz Institute as part of the Polish Culture in the World (Kultura Polska na Świecie) program.
