Wednesday, April 8, 2026
Time Square
1560 Broadway, between 46th and 47th Street
New York, NY 10036
Justyna Jędrysek, in collaboration with the international design organization Poster for___, will present an exhibition of her work on digital billboards in Times Square today. The presentation will run for a continuous 24-hour cycle.
Poster for___, is an established institution within the graphic arts community, typically known for organizing themed competitions where winning entries are selected by a jury for public display. In this instance, following a review of Jędrysek’s professional portfolio and career history, the organization has facilitated a dedicated an exhibition.
The project examines the functionality of analog poster design within a digital environment. By displaying works created through traditional, non-digital techniques on high-definition LED screens, the exhibition highlights how manual craftsmanship operates within modern communication infrastructures. The primary objective is to demonstrate the continued technical and communicative relevance of the poster medium in high-traffic, globalized public spaces.
“The poster remains a loud, necessary, and urgent voice,” says Jędrysek. “By placing the intimacy of a hand-drawn gesture into the high-tech environment of Times Square, I am initiating a conversation between craft and technology at the world’s most famous crossroads.”
“I am the Posther.” — Justyna Jędrysek
“This project promotes Polish poster art as a unique and globally recognized phenomenon in visual culture. At its core, the work demonstrates that despite the dominance of digital technology, the poster remains a vital, relevant, and universal tool for communication. Created using traditional analog techniques, these works prove that handcrafted methods maintain their power in a digital age, resonating across modern, global contexts and reaching a diverse audience.
The project’s defining element is the juxtaposition of this analog form with a cutting-edge medium: large-format LED screens. Placing an analog poster within the high-tech environment of Times Square creates a profound dialogue between craftsmanship and technology—between the intimacy of a hand-drawn gesture and the monumentality of digital displays.
Ultimately, the primary purpose of a poster is its message. It remains a loud, necessary, and urgent voice, which is why I have chosen to present it in a place as extraordinary as Times Square, where cultures from across the world converge. This solo exhibition, realized in collaboration with Poster for___ offers a unique opportunity to confront my work with hundreds of thousands of visitors of varying cultural backgrounds, languages, and visual traditions.”
Justyna Jędrysek (b. 1991, Żywiec, Poland) is a Polish graphic artist, illustrator, and designer working at the intersection of contemporary poster culture and visual communication. She graduated from the State Secondary School of Fine Arts (PLSP) in Bielsko-Biała and later from the Institute of Art at the University of Silesia in Cieszyn, where she studied Graphics. In 2023, she received her PhD in Art; her doctoral project was selected for the DNA Paris Design Awards.
In 2018, she completed a 10-month residency at Michel Bouvet’s Atelier in Paris, where she co-curated the exhibition POLOGNE. Une Révolution Graphique and presented a solo exhibition of her posters. Her work has been exhibited internationally, particularly within the context of poster and graphic design presentations.
Jędrysek is the recipient of scholarships from the Minister of Science and Higher Education (2015, 2018) and the Young Poland Scholarship (2020). Since 2016, she has been active as an educator and is currently an Assistant Professor at the Institute of Art and Design, University of the National Education Commission in Kraków. She is a member of FECO Poland and the Artistic Council of the international SATYRYKON festival. Her practice spans poster design, illustration, book design, and artistic graphics, combining diverse formal approaches with an ongoing search for new visual languages.
This project is presented by the Poster for___and made possible thanks to the support of the Ministry of Culture and National Heritage of the Republic of Poland and Adam Mickiewicz Institute.
